It becomes a bit easier to see when you finish the sentence. "Information wants to be free (from ______)." If you filled that blank in with "rent-seeking Capitalists and corporations," you likely have everything you need to understand why they don't see it as a turn.
I say this as someone whose notions exist orthogonal to the debate; I use AI freely but also don't have any qualms about encouraging people to upend the current paradigm and pop the bubble.
Sure, with enough effort, you can find a seemingly clever way to turn almost every mantra into its semantic opposite.