UX is really, really hard - and for some reason still not fully respected as a discipline.
Fast track to loss of respect:
I visit a site/launch the app I always use with the intent of getting something done quickly, and I find that since the last time I used it someone's rearranged the deck chairs and hidden or removed the functionality I need. Something that should take a minute or two suddenly becomes rage-inducing and eats an entire day.
The Win8 and Metro design disaster is what happens when you give UX free rein, instead of focusing on users they try to start design trends to impress other UX / designers (essential for their career).
I wonder how much of Apples design was basically ‘if you confuse Steve Jobs you’re fired.’ And this acted as a necessary governing force to counteract the need to impress peers.
It really isn’t that hard if you frame it correctly.
Computers are data processing machines with input and output. People today think they are vehicles to show design skill, and that’s not what they are. Focusing on design instead of utility is how you ruin any UI/UX anywhere.
Sites like GitHub do not exist for the designer. Sites like GitHub exist for software developers. Software developers should be calling the shots on that site, not designers.
Ralphlauren.com should be designed by designers. Dieterrams.com should be designed by designers. Etc.
Sites for designers should be designed by people who want to show off their designs.
Sites for data entry and manipulation should be designed for those who use that information. Creatives should stay away from sites like GitHub.
Respect has to be earned, and I don't think anyone (within margin of error) with UX in their job title has earned it. Most of their work consists of shuffling design elements around for its own sake. Sometimes they strike gold (or at least silver or copper), but it never feels like that's done because they target a better design, rather they stumble upon it while making designs whose goal is to be different.
You have to go back to when it was called HIC (Human–computer interaction) to find people who weren't completely brain-dead or ad-pilled when it came to design, did actual work and research trying to make better designs, and thus were at least somewhat respected.
I agree, and I think the metrification of UX hasn't helped here.
If you read the old Win32 interface design studies, and Raymond Chen's "Old New Thing, The: Practical Development Throughout the Evolution of Windows" you realize what people click isn't always what they want.
And old UX was ensuring that it was build in a way that what the user clicked was what they wanted.
Now? Since the MBAs came in the UX is another hostile piece of software, trying to trigger you into spending money.