I remember reading about how the major airlines now are more of a "bank that happens to have planes," due to the loyalty programs being worth significantly more than the airline. Delta Air Lines earned $8.2 billion from American Express in 2025, surpassing ticket sales revenue. [1]
I primarily use my favorite's airlines credit card because it gives me perks such as priority seating, and free checked bags. I am pretty certain that the credit card fees (that is passed on to the merchant) does not come close to the value that I gain for my credit card loyalty. It is a stupid game that I am forced to play, because the credit cards also provide other benefits, such as fraud protection.
I am wondering right now if "Spirit Air 2.0" even has a fighting chance if they are not able to subsidize operating costs by also being a credit card company.
[1] https://www.thestreet.com/personal-finance/delta-air-lines-m...
> The only thing missing is ownership that answers to the people — not to shareholders.
Noble, but this will fail. Why would anyone do this? No incentive.
These sorts of initiatives forget the toil of actually operating a business. You might as well get more pledges given that you'd have more control and the same profit share. It will regress to the same as the status quo.
Random side note. Why do many of these (presumably) LLM stamped out sites have the same aesthetic where they all need a pulsating indicator at the top as if to indicate some sort of urgency aesthetic?
I could easily afford any of their competitors but I always picked Spirit airlines. The pricing makes sense, pay more if you need more things. I liked Spirit because it was more akin to riding the bus, I got treated well every time by their staff and the experience was fairly consistent.
Other airlines also have cramped sits, what little they did better than Spirit isn't worth the price, and the experience was inconsistent: some times you'll get nice flight attendants, a comfy plane, and a good check-in/check-out, other times you didn't. can't plan around them. With Spirit I could plan around exactly how bad my experience would be reliably. Just about any inconvenience was some fee away to address it.
Frontier was the cheap airline that just wasn't worth it. On the flip side, AA was overpriced with snobbish (just my experience, very limited) staff. Because it's a "cheap" airline, Spirit came with low expectations, and it only exceeded them to the most part.
I shop at walmart compared to whole foods and other "better" chains for similar reasons. "great value" as walmart's motto goes, it isn't about the price, it's about the value you get for what you pay for. Spirit was the "great value" airline.
I don't think this effort to buy it will prevail, I only wish the GME betters were in on this action. The airline's value hasn't gone away, similar to Gamestop. The people like it, the demand for it there, the airlines assets and staff haven't lost their value. I don't see how it isn't a good investment. This attempt to buy it is to little, too late. but if it came in actual stock purchase agreements, I'm down for it. But donating random cash to some site as a pledge, I don't know about that.
Sorry, why would I invest in a failed airline with an anonymous collective with no defined leadership?
How could it do anything but fail?
I get the idea but this seems very much something not credible, like who's behind it, what are the guarantees, etc.
Maybe it is better to let the airline that treats people like adversarial cattle to die; maybe it is a good signal that that is a bad business model.
Awesome, I hope we see a lot more of this. Co-ops do work, REI is one, Modo is another and we could have many more. Over and over again companies are slowly destroyed by extractive shareholders or PE firms, the current structure of a public company is not the only possible shape.
Spirit was killed by illegal predatory pricing!! There's no reason the corporate criminals who do this stuff would go easy on competition run by different people. The answer is anti-trust enforcement (and related enforcing of the law) and much stronger regulation of businesses in general (if not outright public/government airlines)
https://www.thebignewsletter.com/p/who-killed-spirit-airline...
Average pledge size is $666 (from 40k pledges). That strikes me as a lot. And obviously cursed.
Seems like an interesting idea. Wish I could get some more information on who is behind this website for credibility purposes
It’s kinda dumb. They don’t own any planes, and buying the spirit name means the bank/hesge fund gets paid because that’s probably the most valuable piece of property spirit has.
The employees are all gone and shuttered, even if you go try to rehire them they are all jumping to any other company if they stayed to the end. The pilots and cabin crew lost seniority and you won’t be able to afford ALPA union pay or AFA pay.
So while they somehow raised 26 million, it feels like a hollow gesture so that the creditors get paid but not really be realized into an actual airline with an AOC
At 26 million raised it’s actually better to make a new airline and run it lean. Get a good route or two and it could work, but 26 million is lean but doable. The liquidators want to get spirt planes released asap.
I have a pitch to buy American Spirits and American airlines to bring back smoking on airplanes. I would be happy to pivot to purchasing Spirit Air.
Looks like well-worded scam.
Let’s throw good money after bad!!!
Brilliant.
I wonder how much money I could get from starting a Kickstarter to attempt to* buy up as much of Spirit as possible.
*and fail to
I'm not American and I've never flown Spirit Air so can someone explain where all the loyalty to this airline is coming from? Like isn't this another big corp biting the dust?
So many airline crashes were traced back to “poor company culture” by NTSB that I would never consider flying a company owned by random internet people. Having someone with a lot to lose in charge of things is a feature.
LOL. Will this be the first AI-slop to earn an SEC investigation?
Let’s not.
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Fundamental problem: Flights don't make money. Airlines actually make all of their money through loyalty programs and credit card payments. They basically should have turned into regulated utilities long ago, but loyalty program revenue saved them.
Unless this initiative will turn into a credit card company (which nobody likes or wants to do) it won't go anywhere
Private equity will likely sell the company for parts. There is no operational improvements for cash flow that they can do.
Useful watch (skip to 2:20): https://youtu.be/ggUduBmvQ_4?si=cyysP7aH_CIEDZRq