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The cabin crew stand at the front of the plane, and either play a recording or make an announcement saying you can buy a lottery scratchcard for €2 or whatever, with some of the money going to charity. They then walk down the plane "scratchards? scratchcards?"
They repeat this with a collection for charity (no scratchcard), a promoted drink, and some sort of food.
I think this is mostly unique to Ryanair (in Europe), I don't remember Wizz Air, Norwegian or EasyJet doing this. Part of Ryanair's marketing is to make the experience worse than it needs to be, so you know you're saving money.
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Yes, Ryanair is the undisputed leader in finding new creative ways to take advantage of their captive audience and saving a few pennies here and there (e.g. I'm not aware of other low-cost carriers that have advertising on the overhead bins or put the safety instructions on seat-back stickers because it's marginally cheaper than using cards for that). Not to mention only flying from airports in the middle of nowhere to save airport fees.
...while other low-cost carriers try to distinguish themselves by not being quite as bad as Ryanair.
Haha what! That’s wild.
ive never experienced that on ryanair? I fly it pretty regularly, its just the food cart, and even that feels halfhearted, I see maybe 3% of customers actually getting something, so most of the time they dont even bother asking, just roll right on by unless you go out of your way to ask for something.
The only bad upsell they do is in the booking process. Are you sure you don't want a hire car?