Yeah that's fair and I see it the same way. For example, when I visit the US and a waiter/waitress is extremely friendly (even asking about my personal life and complimenting whatever) it's usually clear (in most cases anyway) what they're after. But obviously I'm not talking about those situations, I was instead giving examples of genuine requests for help, not tricking people.
You mean "they're just doing it for tips", but it's not quite that straightforward.
Obviously tips are a factor, but it's common to see overtly friendly service in the US even for untipped positions (cashiers at Trader Joe's is one example that comes to mind). Being friendly in service positions in the US is just part of the culture. It's not universal of course, it depends on the specific business, but it is very common.