Why pay someone to build a house? I’m sure you could do it yourself…but that doesn’t mean that is the best use of your time in all cases. The analogy is basic but apt; not everyone needs or wants to run (or create) every mechanism. I don’t do all of my own hosting either and it’s not because I couldn’t, it’s that it isn’t worthwhile in my cases.

To expand a bit more: if a business is faced with a choice to save some money by increasing risk, having people who’s job it isn’t managing and supposedly securing that information, or to have a third-party who job is literally to handle and worry about those things, who carries independent insurance, and who is on the hook if they lose customer data, and in exchange the business is simply taking the risk of associating with business that could do a poor job — which of those options sounds more appealing from a business sense? It’s a lot easier to blame someone else than earn back trust for your own major mistakes because you tried to write your own software to save a little money.

That’s the SaaS value proposition.

Don't you wanna level up your career to become an architect? You can draw a box, call it "User Management" and slap "Clerk" or some other SaaS on it, and assume it's managed for you. This allows you to shove whatever requirements you want in that magic blackbox as you feel "it doesn't bring value" for you to implement.

AuthN is hard and generic, authZ is easy and specific. Offload authN, and keep your users table in your Hetzner.

Start any greenfield project, hand-coded auth takes up 50% of the development time of the entire MVP

BetterAuth is users in your own database. So you don’t have to!