alt Hacker NewsThe Death of the Brick and Mortar Toy Store
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I live in a town of fewer than 8k people. Our local toy store is not only thriving, it’s central to the community.
People would rather shop there than go online. Why? Because they are a part of the community.
At every farmer’s market or community event they have a booth giving out free glitter tattoos to children, and they employ several teenagers part time to wrap gifts (of course this is free too), apply tattoos, and help out in the store.
This isn’t a unique concept. Going the extra mile and doing seemingly unreasonably nice things wins you customers and loyalty.
My experience in a large US city is surprisingly the opposite. The toy stores I visit are doing great. I suspect this is is because a large portion of their business is for birthday parties.
I assumed many or most were gone because of Amazon. But after having kids and getting gifts for birthday parties, I've learned there are a lot of them and they are doing healthy business. Almost always a line on weekends.
Many or most in line take advantage of free gift wrap because they're on their way to a party.
In many ways it is more convenient than Amazon because you're going out anyway, why not get it at the last second with careful gift wrapping.
But even a recent trip to the suburbs surprised me. The Lego store in the mall had a velvet rope and long line of kids waiting to get in. I had never seen anything like this and apparently it is usually this busy.
In the early 2000's I visited my sister's family in Australia. Hadn't seen them for a few years. I took the kids to Toys'r'us and gave them $200 each to spend. It was the best $400 I've ever spent in my life. They still talk about it.
Somehow giving $200 of Amazon credit doesn't feel the same :(
Back when I was a kid in the smallish UK city of Lincoln, we had two big model shops (tools, balsa kits, aero engines, Airfix, etc.), one big toyshop (Scalextric, and toys for young kids) and one rather weird place that specialised in fishing gear, Meccano and 00-guage railway stuff.
Now all are gone, and I do wonder how kids of today will be able (for e.g.) to experience building a glider (balsa, cutting out with a razor, tissue covering with paste) and launching the final product into the sky. We have lost something.
BTW, if any of you or your children want to get into things aeronautical I can strongly recommend https://www.amazon.co.uk/Penguin-Book-Kites-. Some string, a little bamboo or dowel, and a binbag and you are ready to go.
Our local toy store is a member of marketing cooperative and yours might be too.
They are wonderful and a perfect example of a local toy store - a wide variety, personal service and free gift wrapping on all purchases (a life saver for anyone with kids and a birthday party to go to seemingly every other weekend).
A map of the network is here.
There are no toy stores close to me in New Zealand any more, or even a long drive away. There used to be two small ones, they were both great but never really that busy.
The local cash and carry also used to have a toy section - it was great because they had a deli where they also made coffee, a grocery section, bulk food section, and warehouse section that included toys. So we'd send the kids to the toy section, get a coffee, grocery shop. The building was a bit rundown, but that was part of the charm too. They upgraded it, it looks fancier but the toys are gone, the deli is gone, we only go for things like bulk flour now. I wonder if businesses like that have real trouble understanding loss leading sections like that.
The Barnes and Noble bookstore I occasionally shop at has a second floor that is about half full of nothing but games, legos, puzzles. I honestly think they sell more of that than books these days.
I walk by a lovely local toy store every day.
https://www.playtoysandbooks.com
I live in the Andersonville neighborhood in Chicago, and it’s a small bit of joy to have a thriving boutique toy store to walk by as I go to the gym.
I was surprised to find that Barnes n Nobles has a decent selection of quality toys for infants to toddlers. Toys have their own section at my store. I used to buy toy/book gifts at Target but the options are so much more limited.
There is a really cool place in Denver called Wizard’s Chest. I think they make good money off costumes, but also Warhammer 4k (and to a related lesser extent DnD). Nice people, too.
In my area, while there are certainly fewer game/toy stores than there used to be, the ones that are left are doing great and are always busy.
I’m surprised physical toys are still a thing. We have a boutique toy store in our neighborhood. Expensive wooden things from Europe. I see lots of old people buying toys for grandkids. I hope they are well loved and not just tossed.
this article feels 10 years late. Toys R us marked the end of the toy store.
Its just a matter of time before other stores follow, except for the Lego flagship stores , or the ocassional anime store in a bigger city.
Its sad.
Yes, in the city were I grew up a single private toy store is hanging on. I think it is because they out right own the building they are in. But we all know their days are numbered.
It is too bad, they were real good and carried items that could not be found elsewhere. Now seems all stores are the same.
Edit: Looked it up, the store stopped selling toys all together last year. But they are still in business selling other items that were in a different part of the store.
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I own a reasonably well performing indie bookstore. I've noticed for the model to work you need a critical mass of other local shops clustered to make the trip an experience for families and diverse tastes. My working theory is that three of such small businesses are sufficient and could operate well with a common inventory strategy and manager (e.g. a bookstore, a toy store, and a tea or candy shop...nothing that spoils in the very short term). When I've got a bit more time I want to try that idea and see if it works as a way to revitalize otherwise charming old downtown areas with vacant retail space and communities wishing to bring back their main street. Giving this idea away in case anyone else has tried or wants to try sooner than me and report back.