Creatine is $10 at Walmart, I don't think they are paying for astroturfing. It's a chemical like salt.

I work out but I've never taken it. I feel like not everything has to be minmaxed, sometimes some things are better left to nature. Easy come easy go as they say

A few thoughts

1) It annoys me whenever anybody mentions literally anything (whatever baking soda, potassium, any vitamin) you get a million unhinged comments about how this was a personal panacea.

2) Creatine definitely does stuff, that's scientifically been established by numerous studies for decades. It's been recommended as a supplement for vegetarians for mental reasons and for people trying to build muscle-mass (sort of niche). I'm actually a bit surprised how few people talk about it when it's a standard blood test thing (possibly because it can't be patented).

3) It's dirt cheap and made by tons of difference places. I don't think there's a "big creatine." It's probably like < 25 cents a serving.

That strikes me as a really poorly calibrated expectation. Who benefits? Who's paying? How could I get this job?

Creatine is very uncontroversial and the scientific consensus is that it's an all around good thing, so I wouldn't be surprised

There isn't much money to make from creatine recommendation, it's a well known nutritional supplement that can be found for pretty cheap. You can read more about it here if you want: https://www.researchgate.net/publication/317612254_Internati...

You tend to see that more for the more high margin and branded supplements.

The profit margins on creatine are not high.