What's with the recent trend of putting matte coatings on the most "premium" devices?
This TV does it, the Steam Deck's done it, and it almost always looks terrible (the nano-etching on recent MBPs is _fine_; but still makes the text noticeably fuzzier).
The market for top-end TVs is the people who _really_ care about image quality, why would you jeopardize that with a coating that makes it _worse_?
I'm fine with this being an option for those who want it, but associating "top-end" with matte is bizarre to me. I regularly regret buying the OG 512 GB Steam Deck because the matte coating on it is just so bad.
Because matte vs glossy is a separate discussion from cheap vs premium. The former is about marching the expected viewing conditions and the latter is about how advanced it tries to be about doing so. If you want the most optimal possible viewing experience you need to combine multiple aspects like that, not just buy a premium device.
I haven't had any problems with the Deck's matte coating, but if it really bothers you, you can replace the screen, they're $40, and the Deck was designed to be repairable.
I just don’t want to be reminded how I look like while using these devices, it’s really distracting to me.
If I wanted to know what I look like, I use a mirror.
I explicitly bought a high-end matte TV (Samsungs S95D) because of the coating - I like having light in my living room which means a lot of reflections from windows and other lights.
Matte coating pretty much solved all my issues with glare and reflections and I don't have to sit in darkness while watching things anymore, it's great. The tradeoffs are negligible and appear in situations where other TVs would be unwatchable. It's been a bigger QoL upgrade than actually switching to OLED.
Two reasons: Wider viewing angles and light reflection rejection.
Not every TV is used by two people in a room devoid of lighting. Friends will come over, other things will be watched. Some people are very bothered when the ceiling lighting or sunlight from the window "alters" the image.
Enthusiasts are an interesting bunch. Some features loved by others are grave flaws for others. One can't make everyone happy, so matte screens are an acceptable compromise for it, AFAIK.
My old Bravia is matte-ish without "Viewing angle extending layer", which reduces contrast apparently. I'm happy with what I have. It shows moving images, syncs with sound, and is big enough.