alt Hacker NewsIt feels fake, because they speak in a way that sounds unnatural and overelaborate.
It is so long, with so many unnecessary sentences. And it feels like everything is said at least twice; First a generic statement about the new feature. Then a specific example, or a deeper explanation of what the first generic statement was. Then a demo. And then a conclusion to the future.
The old Steve Jobs keynotes focused on the most interesting things, but now it feels like they are afraid not to include everything. So everything gets diluted.
It would help a lot if they would stop saying the same lines:"And now...", "We cannot wait for you to try our new XXXX ... ", or "We could not be more excited to...", "We are excited to... ".
"With that, now over to person-X"
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One thing about Jobs is that he was genuinely excited about much of the stuff he was showing, and even if you knew he was showing some useless BS (like coverflow, something I remember he absolutely loved), it made it interesting to watch. If today's presenters are in any way excited about what they're showing (or, more likely, talking about), that excitement has been polished away by all the takes they probably had to film.
They try to imitate Steve's diction and mannerisms, without replicating his ability to concisely focus on the few things he wanted to stick with the audience.
That parental controls presentation felt like the same 3 bullet points delivered 4 times over with the vibe of a group presentation where every team member had to present but there was only 1 slide of content between the bunch.
I also noticed the "And now" it appeared way too often in that presentation!
If they would stop all doing the exact same hand pose it might help. Feels like watching a cult. Been this way for years too.
If you didn’t notice it before, you’ll definitely notice it now.
It’s basically LLM-slop in presentation form.
To me it just sounds so very American. Using so many praising adjectives they stop meaning anything anymore.
If everything is fabulous and great and you’re always excited or proud, that becomes the baseline.