Watching the keynote at our office on a big screen and everyone collectively sighing when they announced the name felt indicative haha.

I think it just feels uncreative? Siri as a brand has some value, but if you want it to feel like a watershed moment where old Siri is "behind us" finally, just give it a new name.

Amazing how someone again finds a meaningless thing Apple does better than the rest then blows it out of proportions. Makes you wonder if they are on Apple's PR team.

Apple notably threw shade at the existing AI implementations, with an emphasis on making Siri AI more human-focused.

The stock price definitely didn't like it though.