alt Hacker NewsThe general lesson of these things is main is not that special and it pays to understand how your program actually starts. This has little/nothing to do with Rust or other language tools. On Linux, given a static ELF program, the kernel returns to the IP given by e_entry, which can proceed to do anything. If the program is dynamic (has a .interp) then it loads the interpreter and returns to its e_entry instead. The interpreter, in turn, can do absolutely whatever.
The relevance to Rust is precisely that it doesn't have life before main at the language level; therefore, if you need it*, you need to use these kinds of linker hacks (which fortunately are amenable to encapsulation through macros). By contrast, if the article were about C++, the focus would be on "what happens under the hood when you use static initialization, in case you were curious" rather than "how to use these low-level mechanisms to do something not otherwise possible".
* Which you should think very carefully before concluding is the case, as it's responsible for rather a lot of bugs in C++. I think in Rust it is mostly used for registry-pattern type stuff since the const system can't currently(?) handle that.