People who like Jira (or rather want; I doubt one ever “needs” this thing), and make decisions on its implementation and payment, and force it on others, are not the people who are shopping for alternatives. So who these alternatives are really for?
There's an entirely new class of people doing development with AI.
Presumably some of them?
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i always quite liked the flexibility of jira and the ability to logically connect tickets etc. I can see how it's perceived as this clumsy corporate tool, but i often whish gh issues had more of the features jira has.