alt Hacker News> The color options are a much bigger deal than I think many people realize.
Any mass-market car has practically the same color options. Wraps have existed for a looong time.
Replies
insane_dreamer • today at 4:27 PM
the difference is manufacturers don't advertise them, so most customers go with what they see at the dealer or on the website
Wraps exist for folks who pursue it, which is always going to be a subset of those who only look at dealer / manufacturer options. Being able to get a wrapped vehicle off the line is a new option for most buyers.