Wraps exist for folks who pursue it, which is always going to be a subset of those who only look at dealer / manufacturer options. Being able to get a wrapped vehicle off the line is a new option for most buyers.
> Being able to get a wrapped vehicle off the line is a new option for most buyers
It isn't an option here. When you go to pick a wrap it directly states:
> 2 people required. 12-16 hours. A big commitment for a DIYer. We'd recommend professional installation if you're not sure you can tackle it.
The only difference is you're shopping around at wraps at purchase time, you still need to either put it on yourself or find your own shop to install it post-delivery. No different than you driving any other car off the lot and going to the body shop down the street and having them wrap it for you.
Slate does not wrap the vehicle at manufacturing time. You do it or a service center does it for you.