alt Hacker NewsHow H-E-B Became Texas' Most Beloved Brand (2024)
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As soon as Covid was viewed as a serious threat in the US, they immediately put up plexiglass barriers to protect their cashiers. Immediately and not just half assed barriers. They did as good of a job as I would have done if I were the cashier. Then they transformed their stores to have more warehouse space and ran a free curbside pickup service. All of this and they are still the best grocery store in TX if you care about prices and wide selection of products.
The history of HEB is something I want to learn about. I know from reading Robert Caros LBJ volumes that Howard Butt was funneling a lot of money to LBJ staring in the 30s or 40s. Not to judge that, I’m just curious how they dominated Texas.
My dad worked for HEB for 35 years. He never planned to stay there when he started in the late eighties, but they had better hours than his prior work as a photojournalist and treated him a whole lot better.
HEB believes that if you treat your employees right, that they will in turn treat their customers well.
As someone that has spent years living away from HEB they are just a great store to have access to. Better prices, store brands that are often better than national, and they usually have a good produce selection. When we moved to the San Antonio area a decade ago, having access to HEB again was one of the most exciting parts of the move.
The biggest difference I’ve noticed is HEB has plenty of employees who don’t seem depressed to be there.
When I’ve been to HEB I see plenty of cashier lanes open, each with a cashier and bagger, people stocking aisles, a team behind the butcher and bakery counters, etc.
By comparison, Kroger seems to try and have a skeleton crew at all times. Usually a single cashier, a self checkout supervisor, and a couple of people frantically stocking.
The Kroger employees look over worked and clearly unhappy to be there.
The HEB employees seem generally happy and are usually in groups chatting with coworkers and customers while they work.
Shopping at Kroger feels almost dystopian relative to HEB.
Yes they treat us very well. I had a coworker who suffered from addiction and every few weeks they reached out to see if they were okay. This went on for two years until they quit.
Literally if you are willing to work they will hire you. Alot of my family and friends have started their careers here and they love it.
Unsurprisingly the way they treat employees also means that the talent pool in corporate is excellent. Employees are very invested in the company's future.
I could go on but yes they are good.
> Perhaps the real question isn’t: Why does H-E-B do so many nice things for the state? But: Why aren’t more companies like H-E-B?
> ... in this company’s nearly 120-year history, it’s remained family-owned and operated.
It has been more than a century since the American legal system told publicly-owned companies "Don't Be Good"
HEB does a lot of great in house foods too. I don’t regret leaving Texas, but I really miss the fresh tortillas and tamales from HEB sometimes.
I go to Texas to visit family and a visit or two to H-E-B is usually a part of that. They operate great stores, they treat their employees well (several family members have worked there) and they have great products. I love my local grocery store where I shop but H-E-B is pretty much next level.
The Butts are some good people. When I was a kid in Central Texas my family shopped at their stores. It was a real drag to move to a part of Texas outside their operating range and spend so many years there so their recent expansion across the state is the one welcome thing about Texas.
HEB and their upscale Central Market are the only grocery stores that we visit. We do drop by World Market occasionally for oddball things but if we don't grow it and HEB/CM doesn't sell it we probably aren't eating it.
I think one of the best things about the new HEBs is the attached BBQ store. Dependably good BBQ options with a Central Texas BBQ flavor that beat all of the fast food options locally. We have a wide selection of fast foods since this region is in a massive growth stage absorbing all the FtW refugees. HEB BBQ and the other fresh meals available inside that take little or no prep are dependable, flavorful, options for quick meals and picnics.
Locally we have Walmart, Target, Albertsons, Brookshires, Winn Dixie(?), Aldi, and maybe a couple other smaller ones including some Dollar (G/T) stores for groceries. Walmart is the only one that offers similar options but the quality of their fresh stuff can't measure up. Albertsons was the go-to for years if we had to swing into town for groceries and didn't feel like adding the extra commute to FtW Central Market. We stopped going there after we took a rafting trip down the Salmon in Idaho and rounded a curve in the river and found a large vacation home built right up on the bank complete with a concrete boat ramp. The river guide told us the house was a vacation home owned by the Albertsons grocery store family and that it was vacant most of the year. The concrete ramp is not allowed on any stretch of the river since it is in a Wild and Scenic area but it was built anyway because the sanction for building the ramp was a simple annual fine, easily affordable for billionaire grocers. We had rafted that river several times over the years and the encroachment of second homes and vacation homes on all the high spots up there really degrades the wilderness feel.
I'm not going too far down that trail today since that is too far OT.
If you're in Texas, HEB is the grocery store. The others suck balls.
I lived in Dallas for about four years. There’s not a lot I miss, but I sure do miss Central Market (an HEB brand).
Randy Feltface (Australian puppet comedian) was absolutely blown away by HEB when he came to Texas. Apparently, they have nothing like that in Australia.
Two constants in Texas: HEB and Waffle House.
I want someone to start a monthly subscription service that mails HEB tortillas within the continental US using UT Austin students as the smurfs. The ad copy writes itself.
I kind of enjoy grocery store/chain discussions on e.g. national subreddits because it's a way of engaging people normally not into economics, corporate structures and incentives and getting them to actually think about the topics.
Sweden: The dominant one is called ICA. Shared brand and supply chain. Stores are locally owned, typically 1, maybe 2 stores per owner. Store owners own a share of the centralized aspects. Customers generally prefer it, except for those on the (quite) left. It often becomes a political charged debate topic on a national level.
People do seem to at least eventually understand that local ownership is good since it translates into caring.
The charges from the left: a) Possibly valid: They have gotten too good/dominant, b) Just stupid: "They are ripping people off with their 2% profit margins".
Sigh… They’ll never be able to compete with Kroger’s wide selection of extremely expired food.
(/s)
HEB operates a similar model to Costco in being more expensive to the customer in a subtle way, through desirability. Their products are so interesting and appetizing that I go in with the intention of buying $30 of groceries and leave with a $100 load. Many of these products end up as local memes (tortillas, brisket queso, green sauce) they are so desirable.
Wal-Mart is the opposite. I go in to buy groceries and am always astonished to have my trip be like for $27 or something. I usually shop from the outside of the grocery (raw produce) and they are just dirt cheap.
HEB operates a series of upscale Central Market stores that are even more lopsided in price and even more interesting in selection.