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jeroenhdtoday at 11:15 AM7 repliesview on HN

Apple is a digital services company that happens to sell hardware. Their big money maker is their app store, and no Linux user is ever going to buy apps from the app store.

They still have the Darwin kernel open,but more and more of the open core is moving to closed components, a recipe for what Google started doing to Android. Now that they're no longer the hipster underdog, I don't think they care much about the brand marketing. You already believe they make the best laptops by far, what more marketing do they need?


Replies

mft_today at 11:39 AM

AFAIK Apple’s “services” revenue is a little over a quarter of their total; everything else is hardware, dominated by the iPhone. Mac hardware is <10% of total revenue.

iPhones are largely locked to their App Store so no risk there. Macs (currently) aren’t locked to the App Store - and I’d guess that Mac App Store usage is middling as a result.

Which is to say, I doubt that a marginal Mac App Store revenue hit from a small proportion of users switching to Linux over MacOS is the driver for not supporting Linux development. I’d guess it’s more about an inflexible company culture and maybe not wanting to extend their area of responsibility and risk.

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cromkatoday at 4:19 PM

> Apple is a digital services company that happens to sell hardware.

That's just your made up opinion, completely not supported by their financials.

Mashimotoday at 11:23 AM

> Their big money maker is their app store

That said, their AirPods division could be a Fortune 500 on its own.

xoatoday at 1:15 PM

>Apple is a digital services company that happens to sell hardware. Their big money maker is their app store, and no Linux user is ever going to buy apps from the app store.

You do realize that Apple is a public company and one can just go look at their financials like their latest 10-Q [0] right? For the most recent 6 month half (ending March 28 2026) I'm seeing $194 billion for product sales and $61 billion for service sales. The gross margins are certainly higher on services, at 77%, but 40% product margins are nothing to sneeze at either, and the disparity in absolute sales means the absolute dollar gross margins are $77 billion for products vs $46 billion for services.

So I don't see how you can assert that their "big money maker is their app store" from those numbers. Hardware matters a lot, and furthermore Apple sells services (like AppleCare+) that are specific to hardware and thus even a Linux user might still be interested in.

And without their hardware, their services would evaporate. There is a much tighter link there than with many companies. So they're on the hook for continued R&D and capex on that no matter what, you can't really separate that out, and in turn it's always going to be useful to have more volume to amortize it with.

I think primarily it comes down to corporate DNA, which is powerful. There are plenty of Mac hardware, software and service markets in pro/business/enterprise Apple has neglected or abandoned over the years, including ones making oodles of money, not out of any 4D chess but just because it doesn't fit them as an organization.

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0: https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/37f5e9c...

mmcnltoday at 1:10 PM

This is just plain wrong. Apple generates most revenue and profits with hardware and it's not even close.

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speed_spreadtoday at 12:50 PM

If there was a Linux Apple App Store, I would buy stuff from it. I already buy from Steam. OSS doesn't have the answer to everything. Boutique software has value that people are willing to pay for.

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