Pretty sure Google would loose its search business if Google search only contained websites owned by Google.
Because of the introduction of AI overview, click-through rates are dropping like crazy. Up to 70% of Google searches now end without any clicks to third party websites. So most search users already stay completely within Google's ecosystem.
alt Hacker News
Because of the introduction of AI overview, click-through rates are dropping like crazy. Up to 70% of Google searches now end without any clicks to third party websites. So most search users already stay completely within Google's ecosystem.