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icegreentea2today at 3:30 PM1 replyview on HN

I like this part:

The founder gets angry. He promised the VCs 10% of Spain’s oven market. The entire market. “We can’t sacrifice any of them.”

It’s not just greed. The 5 million was raised with the entire market on the slide. The founder isn’t choosing between right and wrong: he’s choosing which promise to break.

I wonder what the author had in mind when he wrote "which promise to break". Is the founder thinking about his promises to the VCs? Or thinking between the VC and customers?

I think this is the most human moment of the entire story. Everything else is pretty standard tropes (and just like everyone in this chain, these tropes ring very very true). They're almost systemic issues.

But this is a moment where the one person who is supposed to actually have agency (the founder!) actually has a choice. I don't want to nitpick the technicalities of the choice (it seems pretty straightforward to me that getting to 10% of total market would more than justify multiple product lines), but the psychology here.

Why is the founder uncomfortable breaking promises to investors, but more comfortable selling a garbage product? Is he just hopeful?


Replies

rdbl27today at 3:49 PM

He's coldly rational:

The investors gave him $5 million. Large commitment, large risk.

Each customer gives him 15k per unit. Even a rare large customer who buys 100 ovens gives him 150k. Small commitment, small risk.

If he breaks his promise to the investors, he can't raise more money easily. It will be very hard to find another $5 million.

If he breaks his promise to the customers with a garbage product, he can more easily find a replacement customer for the much smaller risk.