Lessons from my failure:

- do everything you can to keep burnout at bay

- you do, in fact, need a holiday

- hyperfocus is not your friend, ever; if you feel you can’t put it down, you must put it down

- never delete emails; the one thing you can guarantee is that you will need an email you deleted

- if you look back at your notes and they are not instantly obvious, rewrite them while you still remember what you meant, because one day you won’t

- you might be selling your abilities but you should never rely on them yourself; you do need systems

- you can fall out of love with the thing you are best at

- listen to your friends when they sell your talents; if they say you can do a thing, who are you to argue?

- three days of fully billable work per week is already too risky to gamble on, so:

- you are not charging enough

- YOU ARE NOT CHARGING ENOUGH

- FFS do you even listen? You’re not charging enough