There are way too many straw man examples in this article that it distracts from the point the author is trying to make.
A former jazz pianist and Buddhist monk who used psychedelics, the Spanish-speaker trying to sell into a Chinese-speaking market, the introvert selling to enterprise buyers who love going to steakhouses and watching the Yankees from box seats, etc.
Interestingly, two words that aren't mentioned even once in this entire article: "co-founder" and "hire". Very few people singlehandedly build the type of businesses the author is talking about. They team up with and recruit other people to join them so that they can focus on what they do best and fill in the gaps with other people's talent.
> Interestingly, two words that aren't mentioned even once in this entire article: "co-founder" and "hire"
I actually debated including this!
But I ended up not doing so, because your co-founder and the people you hire will end up being more aligned to you (your values, judgements, whatever) than even the market you end up in, especially early on. And if they don't, that's an even bigger problem. Founder breakups are the #1 cause of startup death.
Also, agreed, all of this is out the window once you _already_ have the ability to hire a bunch of other people, but that rarely happens right out the gate, which is where most of my interest lies
> straw man examples
not straw men, all real but unnamed examples (also not really what a straw man is but whatever)