Most of the users of phones seem to operate on the no idea what's going on model. It's on developers to meet them where they are at, and if that's the app store you better be there for them.

Honestly, they probably would have been perfectly happy with a bookmark on their home screen, but have you ever tried walking someone who doesn't know how to enter a url into their browser through the process of making a home page bookmark on their phone?

Ultimately I ended up making a PWA that does nothing except act as a bookmark. Which was way more of a PITA than it should have been.