Whenever this issue comes up I feel the need to relay a story about a meeting with a databroker in 1998 who was tracking menstrual cycles using purchasing records of a wide variety of consumer goods. They will track you to optimize their manipulative, targeted advertising whether you have an invasive app or not.
I wonder about not only baby or feminine supplies, but also snack coupons and dating apps
I've heard rumors, maybe that far back, of women getting mail ads for baby clothes a couple weeks before having a positive pregnancy test.