alt Hacker News> Americans are receiving more ads than in other parts of the world
Ads aren't free, so yes, it would stand to reason that people in the largest consumer market in the world might garner more ad spend.
Replies
More spend doesn't equal more ads. Given a fixed number of ad spots, demand dictates the price advertisers would pay for ad placement. But ad platforms have no incentive to reduce the number of ads they show just because placement price is low; keeping ad spots around costs them nothing.
The cost of ads already accounts for the audience. Ads in the US are more expensive, so the number of ads people see should be roughly the same despite higher ad spend.
You must be getting downvoted by people who have never run an ad-supported web site.
When I used to do that, North American traffic got ads 100% of the time. European traffic might get ads 5% of the time. Otherwise, there were few advertisers that cared.
However, this was back before Google AdSense upended the industry, and you could still make a living showing one static ad per page.
So because the US is the largest consumer market in the world, the TVs LG sell in the US has more ads in the UIs than TVs sold in Europe? Why would it be like that? If that theory is true, does that mean TVs sold in the European Union then have more ads than TVs sold in China, as the EU consumer market is larger than the China one?