Helio- is actually "sun", not "hole", and it's Greek, not Latin, but I 100% agree with you: it's pointless technical vocabulary that only serves to obfuscate. I think in this particular case, it's just some internet neologism (which is a good word, since coinage can mean a couple different things), made based on analogies with older phobias. For those of us who know Latin and Greek, though, all we can really do is shrug at the eagerness to make the clumsiest words possible.