It's cultural.

Rave kids who listen to melodic dubstep drink Ghost because they like everything brightly-colored and artificial. Good ole' boys blowing stuff up in the woods drink Bucked Up or Rip It because they work hard and want something grab-and-go from Wal-Mart. Gamers love Bawls (or whatever the equivalent is now) because it tastes refreshing and keeps them up all night at LAN parties.

Coffee is for sophisticates who do yoga and listen to NPR and pay taxes and have jobs. It's unprocessed (drying, roasting, and fermenting be damned) whereas energy drinks are made in a factory. How would you rather imbibe your psychoactive insecticide: the natural way? Or the ARTIFICIAL way?!

Side note (as a guy with single origin beans in his freezer and an Aeropress): AMP Energy slapped and they should bring it back.

I am with you here, especially given that the examples listed in the article were basically:

* Some young man downed 6 beers and "several" energy drinks, then dove into a lake, and subsequently died. His mother said that he grew up near a lake and a was a good swimmer, so their conclusion was to blame energy drinks.

* An 18 year old woman downed 10 jagerbombs (a mix of jagermeister liquor and an energy drink) and subsequently had multiple cardiac arrests. The conclusion, again, was that it happened due to some unique properties of energy drinks, and not the fact that she consumed an equivalent of 10 energy drinks+10 shots of hard liquor in a short timespan. Too much of almost anything is bad, and I have no idea what other outcome was expected here after consuming crazy amounts of liquor and caffeine like this.

* A 17 year old man died from alcohol poisoning after mixing alcohol and energy drinks (unspecified amounts of each), and that's somehow the fault of energy drinks instead of alcohol.

I am just baffled that they couldn't find more convincing examples, given how they claimed it was such a serious and prevalent issue.

To me the surprising thing is how much sugar people are willing to drink, but I think the same thing when my friend drinks Coca Cola.

ingredients aside, coffee tastes somewhat natural whereas most energy drinks taste like liquid sweet tarts. I have never had one and felt remotely like it might be healthy.

You are also cutting out preservatives, additives, sucralose, dyes and whatever else is in the long ingredient list.

Monster has roughly the same amount of caffeine per volume as black coffee but their standard size is 16oz which is a huge cup of undiluted coffee.

A can of Monster is actually closer to two typical cups of coffee (usually a bit under 100mg vs 160mg). Though that doesn't change the point being made; nobody would blink at "I drink two cups of coffee most mornings". The various B vitamins also help avoid the jitters that caffeine can cause.

It depends on the drink, but there's often a lot more than those ingredients. The caffeine, while the same as what's in coffee per ml, you are looking at 600ml at a minimum for most of these drinks meaning you 2 cups of coffee for every serving.

I think if college kids got really into espresso martinis you'd see a lot of pearl clutching there too.

I drink black coffee, no sugar

I'm not "going nuts" over energy drinks, but the key ingredient is not caffeine, it is sugar

The evidence has been mounting for decades, sugary drinks are devastating public health

Whenever I stumble upon articles such as this one, I always just mentally swap the words energy drink with "two coffees and a multivitamin" (or even "one coffee and a multivitamin" if we're talking about a Red Bull) and then the whole article just seems silly.

Make a 12 oz cup of coffee and put 37g of sugar in it(12 of those little sugar packets at some restaurants). You will get weird looks too.

>> then you look at the ingredients list and it's like >> - Water - Sugar - Vitamin B - Caffeine

I'm drinking a sugar-free Monster at the moment. The list is way longer than that. It also contains citric acid, erythritol, taurine, sodium citrate, natural & artificial flavors, L-carnitine L-tartrate, sucralose, sorbic acid, benzoic acid, ester gum, acesulfame potassium, inositol.