alt Hacker NewsGreat way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.
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Yup. I'd say ICE cars peaked in UX, performance, and safety in the early 2000s.
It’s not forced. You have to click icon. Not the smartest move, but not exactly ominous. Plenty of other bad software decisions in bmw.
> Part of BMW's value is/was the expectation of an upper middle class snob driving it
BMWs are no where near for that "class". A Mercedes-Benz is for that and even they also put ads in their own dashboard screens. [0]
So on HN-land, time to rule out BMWs, Chevrolets, Mercedes-Benz, Teslas, Volkswagens, Kias. What else?
[0] https://www.motor1.com/news/797846/mercedes-screen-plays-ads...
It's like a basic Kindle. Or Ryanair.
Between this, the proprietary nut patent, and the heated seat subscription, I'm probably not going to look at BMW for my next car. They've been going back on things, but all of this adds up to they don't get it.