It suggests that BMW must be in dire financial straits somehow, and I’ve been trying to decide why. Current theory is that it’s part ‘BMW needs to prop up their share price with a steroid injection of ads into their growth in growth of profit curve’, and part ‘BMW lost the evaporating upper middle class segment and is on the verge of collapse’

It’s such a look of desperation to add advertisements when they didn’t start out as a carnival-barker brand that it’s hard to continue trusting their vehicle manufacturing. Look at how poorly they rank in reliability perception relative to Jaguar and Subaru — and only two steps away from ‘We’re selling your radio data to stay afloat’ GM, too?! https://www.bmwblog.com/2025/06/29/2025-jd-power-initial-qua...

Ugh. I may not personally like their cars but I still hate to see it when notable brands swan-dive into the rocks rather than just wind down gracefully. Hopefully Toyota handles this better, given they’re facing a financial engineering crisis of their own with operating profits down to a mere 2.5% of sales: https://www.toyota-industries.com/investors/item/2025_annual... anyways

> Sato has claimed Toyota is in a “battle for survival” against Chinese automakers. Going forward, the company will have to loosen its infamously strict quality standards to cut costs and increase output.

— https://www.autonocion.com/us/toyota-crisis-chinese-evs/

> At least in the USA, a new BMW is a high-end car.

No they most definitely are not.

They're marketed as high end, but their engineering is a tour de force of cost cutting behind the scenes.

I just got rid of my 2024 BMW i4 xdrive40, for an electric awd subaru-toyota-lexus joint effort platform (there are a few variations, all related in engineering) and it's like jumping several years into the future, including efficiency, which is roughly 25% higher in the japanese (more modern) cars, the handling dynamics on the japanese platforms are far more refined, and then vastly less shitty interior materials, except the BMW seating which was good.

I've driven BMW "high end cars" for about 11 years, and emphatically recommend looking at Audi, Mercedes, and Subaru/Toyota joint efforts, as well as Tesla and Rivian, depending on what you seek.

$0.02 from someone who spent a fortune and lived and learned.

If you are looking for luxury performance and can’t afford a Porsche or Ferrari but don’t want to look on a budget driving an Atlas or a Genesis then you only have BMW, Audi and Benz. The latter usually doesn’t appeal to under 60 except for AMG which is out of budget, so your decision always ends between Audi and BMW. They offer a different driving experience IMO, so if you are a beemer guy ads won’t deter you from buying one.

Are they "tolerating" it? They literally have no choice.

Wow $50k for a base 3 series now? That feels like a rip off. Especially if you're getting ads!