Looks like this is Italy-only.
I’m pretty sure (though I have no record of it) that I asked ASUS Australia through their online channels before I bought my current laptop six years ago, and they said no. I never tried following it up more closely. In truth at that stage I didn’t mind having a Windows license, it was convenient for testing certain things occasionally. But I haven’t booted into it for at least three years now other than a couple of times to verify that the keyboard problems are hardware, not software.
I did the same in germany for Diablo 3 around 2014. Boxed game, ToS not outside = not part of the purchase contract.
Got my money back from the store after 15 minutes of quoting the specific law.
The Windows boxes had the ToS on the outside though.