alt Hacker NewsWorkaday copywriting is dead (was moribund, now has been shot in the head). Prestige literary writing is zero-sum and therefore eternal, in the same way that equities trading (not formation and not business-building) is zero-sum and therefore the actual success of LLM has not given anyone a signal advantage anywhere there, because everyone else has LLM too.
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phyzix5761 • yesterday at 6:32 PM
Equity trading is not zero sum. There are real businesses and assets behind the equities they represent that have actual value and produce actual money.
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Copywriting struggles with the issue that businesses know they need it, but they don't value it. It's absolutely shocking to see how poorly companies, and governments, communicate and no amount of AI/LLM usage will change it. For decades it's been neglected and relegated to "cover my ass"- writing.
The majority of AI deployment in businesses could have been avoided, if more attention had been placed on good communication. LLMs don't yield better communication or corporate writing, just more of it, because no one in business seems to understand the value or have the ability to recognize good writing.