I tried “mens cycling helmet specialized” via normal search and AI search.
On the surface, AI showed results of £45 while normal results showed £39.99 and this particular result didn’t show at all in the AI search, even when clicking more.
However, small fine print was the £39.99 had a £4.99 delivery. Can it be that AI is optimised for full price including shipping?
Also, not defending AI, but id gladly install a ublockoriginAI to filter out scam products and low quality knock offs. Would never trust google to do this.
In your example, any helmet by a manufacturer who has zero safety tests, regulatory stamps, warranty, etc, should be filtered out.
Any product with anomalous price needs heavy scrutiny.