I'm not sure if everyone in this thread is familiar with what their business model was. It wasn't "selling tailwind premium" or selling "tailing enterprise support". They sold a library of react components that happened to use tailwind for styling. So their competitors are DIY, Mantine, React-Bootstrap, and similar.

I think their business model was sustainable, but depended on SEO. AI made it so people would either use the LLM generated tailwind syntax, or the "AI Overview" at the top of the Google search results and never land on the official tailwind documentation site. Less visits on the official docs meant less people would see the paid offerings, which means less people would buy.

It's possible they could have explored other marketing channels (youtube?), but it seems like the death of SEO for this sort of content lead to the main issues.

If nothing else, it definitively proves AI produces real value.

I hear the contrary a lot but Im not convinced anyone actually believes it.

In the long term, no business model is sustainable.