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Instagram's head says engagement falls by half without the algorithm

72 pointsby hsuduebc2today at 11:24 AM78 commentsview on HN

Comments

embedding-shapetoday at 12:11 PM

I think the single best change Instagram done in a decade is the "ad break" that happens once you've scrolled through enough posts, which stops you for N seconds to stare at some random ad. I think I can scroll through 2-3 posts before my scrolling gets locked, and I close the app, and now I barely scroll Instagram at all anymore. Thank you Instagram!

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brooksttoday at 12:16 PM

Tobacco exec says smoking falls by half with low-nicotine cigs.

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koe123today at 1:23 PM

I have often argued for it on here, but I want eg the EU to ban these kinds of recommender algorithm's. It’s all about weaponizing your nervous system against you just to show ads. If we ban it tomorrow society literally becomes better not worse. Why do American big tech companies have the “right” to cook our brains? It affects our politics, our relationships, etc

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dumberquestionstoday at 12:15 PM

I don't know what the right balance is, but there should be some sort of friction. Feeds shouldn't be infinitely scrollable, for instance, and users could be made explicitly aware of how much time they're spending.

Some people think this should all fall back on personal responsibility, but the way I see it, introducing highly addictive algorithms should've been regulated the same way adding addictive chemicals to food is.

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coatmattertoday at 12:12 PM

Bluesky likely knows this problem well. The pro is that I never find myself stuck there. The con is that I just end up somewhere else (including this orange website). Time to ctrl-w.

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smusamashahtoday at 1:30 PM

I have started to like the algorithms. What I do want is an option to switch to plain old feed which twitter now offers.

Only problem with algorithm is that it is prone to occasional slips where you open a random cat video (or any other bait) and your recommendations start showing that more often, you keep clicking those and before you know it your recommended feed is full of that.

But if you know how to tame the algorithm for only the content you are interested in, it is amazing. I like my twitter, youtube and insta recommendations and have discovered many new creators who I wouldn't have otherwise.

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petterroeatoday at 11:55 AM

For a lot of people that's a good thing

alpinemantoday at 12:50 PM

>> If you go to a chronological feed, it ends up getting overwhelmed with content from companies, brands, and publishers

Not if you unsubscribe from companies, brands, and publishers. You're welcome.

sakisvtoday at 12:10 PM

cue the smallest sad violin

Snarky reaction aside, and actually reading the article, it says that the problem is something along the lines of "we incentivized and rewarded business accounts to post large volumes, so now if you switch to chronological order you will see more of these posts which reduces user satisfaction".

Well, that just means that the company will have to adapt before their users start unfollowing spammy accounts and the whole "influencer" business takes a hit. Though tbh, not sure how much of a hit it could take but hey, when instagram says engagement falls, I allow myself to feel optimistic for a brief moment.

swiftcodertoday at 12:44 PM

> engagement falls by half without the algorithm

Good?

I honestly only have these apps to see what my friends posted. I know they aren't likely to do it, but it would be lovely to have the friends-only view back by default in every meta app

dofmtoday at 12:03 PM

Only half? That's sort of depressing.

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pluctoday at 12:10 PM

Monetization is down when content isn't force-fed to users. Give this guy a raise.

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4ndrewltoday at 12:44 PM

"Mosseri is not arguing that a chronological feed harms users. He is arguing that it produces less engagement and less time on the platform."

Seems like a great outcome, right?

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lrvicktoday at 12:56 PM

A great start and a major win for humanity. Halfway there!

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scientifiktoday at 1:05 PM

Plenty of comments here saying what we're all thinking, so I THINK this is an appropriate thread to share my app which specifically removes the ads and algorithm and only shows posts from the profiles you follow.

https://narro.info

Aboutplantstoday at 12:27 PM

Yeah, we know! That’s the problem!

hgoeltoday at 12:18 PM

I don't get how instagram is as popular as it is. I made an account last week to try to look for pictures from an event I recently attended.

First I was incredibly surprised and frustrated that their search functionality is effectively nonexistent, then, when I gave up and scrolled, if I tapped on a post to look closer, I had to deal with it interrupting whatever I was listening to.

Then, cherry on top of the shit cake, they suspended my account unless I did some video ID process. Nope, not happening.

Instagram felt like a more invasive and hostile user experience than any social media I've used before.

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dbbktoday at 1:03 PM

Everyone loves to hate the algorithm but this is obvious

civvvtoday at 12:02 PM

Same probably goes for slot machines if you strip them of all the bright, flashy colours and comforting sounds and make it a black metal box, with only a number display.

Its almost like... it was inherently designed to be as addictive as possible?

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esperenttoday at 12:22 PM

That's great, does he have any other good news to share with us?

mrkramertoday at 12:17 PM

Because people are lazy, they feed on feed.

danw1979today at 12:10 PM

Good stuff ! When’s it going to prod ?

croestoday at 12:21 PM

> Users miss more content and spend less time on the platform.

And what is the effect of this on the user?

Oh right, you don't care.

For me this guy is directly repsonsible of all the negative side effects of this attention grabbing engangement BS and he should go to jail for that.

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VCFundedGenYertoday at 12:35 PM

They don't know that.

You can't currently turn off the algorithm in Instagram.

This person is talking nonsense.

Hizonnertoday at 1:24 PM

Is that supposed to be bad?

hsuduebc2today at 11:24 AM

>Children will be smoking less if you don't offer them cigarettes

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nottorptoday at 12:54 PM

Good?

GrinningFooltoday at 12:33 PM

"The brands and publishers’ point is the stronger half, and it deserves engaging with. "

Just one example. It's odd to me that people are willing to put their own byline on obvious slop.

rageboltoday at 12:34 PM

Good!

vrganjtoday at 12:33 PM

That's the point.

Engagement ~= addiction. Just a more euphemistic framing.

sanextoday at 12:32 PM

Good

HNUsesLLMstoday at 12:24 PM

Same with HN and its LLM powered comments script they run internally

simonwsimonwtoday at 12:01 PM

[dead]

chinathrowtoday at 12:13 PM

Cry me a river, seriously.