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sigmartoday at 2:26 PM1 replyview on HN

I'm definitely more pro ad than the average HN user (I think they occasionally show me products I want to buy), but this seems bad and one step closer to "the LLM is biased by openai's financial interests."

In the example of a "sponsored agent" at the top, how many people are going to think "chat with us" is just a way to continue the conversation? How soon before openai removes the friction of clicking that entirely?

this is what openai said before: "Ads do not influence ChatGPT’s answers. Ads run on separate systems from our chat model, and advertisers have no ability to shape, rank, or alter ChatGPT’s responses. Ads are separate and clearly labeled." https://help.openai.com/en/articles/20001047-ads-in-chatgpt

Do they need to rewrite that section? Because in the video there's an LLM chatbot inside the chatgpt app writing answers on behalf of "Heirloom grocery"


Replies

tsunamifurytoday at 2:29 PM

Disagree. I pitched this exact model to Google Search when we first started making LLMs. The idea was the bots were separate clearly from the core model so you’ll know when you were having a branded experience or not. And it s useful beyond ads. It can be for customer service or MCP interaction with the service directly.

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