My pet theory with this move from Chromebooks to Googlebooks is simply that Chromebooks have a major stink on their entire brand reputation, especially in the younger generation that went through school with terrible cheap (and likely used/damaged) Chromebooks being given to them for schoolwork.
I think if you say "Chromebook" around most 20-something and unders, they have an instant negative association with the word.
Unfortunately I don't think that's going to work.
Unless you are the most hardcore Google fan, I don't see why you want to spend $1k on a Googlebook instead of a Windows laptop or MacBook at the same price range.
I guess it's true this could be their AOL disc.
> My pet theory with this move from Chromebooks to Googlebooks is simply that Chromebooks have a major stink on their entire brand reputation
I think you're right. Many of the students I've talked to have an immediate reaction of "slow, limited" when asked about a Chromebook. The early years of under-powered hardware and limited storage/memory really did them a disservice when it comes to brand