Publishing in a newspaper gets you distribution and a permanent record. After one day access was also virtually free.
Going behind a paywall is a reduced distribution over what an individual can easily access, and the content is no longer permanent but subject to whatever the publisher chooses to keep providing.
It’s in The Atlantic. There’ll be a copy in the Library of Congress. You’ll be able to read it for free in any dentist’s waiting room for the next six months.
It would never occur to a rich person that paying for a newspaper subscription could be considered friction, much less a problem.