Probably auctioned off, like what happened to Spirit Airlines: https://news.bloomberglaw.com/bankruptcy-law/google-aims-to-...
> Google’s purchase doesn’t include personal data and privileged materials like Spirit’s 97.5 million passenger profiles or an estimated 50.2 million records related to the Free Spirit loyalty program data, according to court records.
It's the FUD spread by the AdTech industry (including here on HN by people who's salaries are dependent on invading our privacy) that is holding back sensible data protection laws in the USA.
It's unbelievable to me that this is legal. You put your trust into a corporate entity with your data. The entity goes away, so does the guarantee? Oh, OK.
I learned that the hard way with 23&Me.