The problem for me is (and this holds across AliExpress as well), if I search for something, I get presented 30 different versions of the same thing, almost all from an unknown brand out of China, all with near-perfect reviews. I don't know if they're all the same thing, just relabeled; some are cheap copies of one original good version (and which one was is the good original); or something else. And if I end up with a cheap knockoff, how to resolve the issue - endless phone calls with a call-center in China and multiple rounds of trans-Pacific shipping? No thanks.
None of that is a knock against Chinese goods. I bought a set of Chinese carbon bicycle wheels last year and they're great. But, I went straight to the source and didn't take chances with AliExpress or Amazon.
How did you come to learn the original source in the case of the wheels? Can this be applied to other products?
I think some Chinese brands do try to distinguish themselves. Anker, for example, isn't a revolving door brand name. But, yeah, there's an enormous amount of noise on Amazon. Unfortunately that noise is everywhere. If I went right now to try to find another source on, "what brands don't suck?" I would probably have zero confidence that any of the sources I find aren't just SEO garbage.