I think some Chinese brands do try to distinguish themselves. Anker, for example, isn't a revolving door brand name. But, yeah, there's an enormous amount of noise on Amazon. Unfortunately that noise is everywhere. If I went right now to try to find another source on, "what brands don't suck?" I would probably have zero confidence that any of the sources I find aren't just SEO garbage.
They might not be a revolving door brand, but I've had 2 different models of charging brick from them get recalled for spontaneous combustion in the past 3 years. So, despite their branding efforts, their QC still isn't great from my perspective.
Any known brand seems like a good sign to me compared to AWOLP, IPOW and whatever else Amazon surfaces.
They sound like random letters stringed together rather than any attempt to build an actual brand.