alt Hacker NewsThat only says they are improving relative to last year, not their heyday.
I searched around and found this site:
https://www.eu-evs.com/brandCharts/TESLA/GB/Volumes-Yearly
You can pick other counties, manufacturers and views etc.
My own anecdata from Nordics is that Musk was out of the news for a while but has put himself back in the bad light again last week with the Ukraine horrible behavior and there’s a bit of coverage of his funding midterms too.
Even the dramatic price deals Tesla have been offering won’t really tempt back the educated disposable income environmentally conscious early adopters who used to champion him when Tesla swept into the market with the first viable EVs.
Where I am it is Kia that has taken Tesla’s place as the go-to EV brand.
>That only says they are improving relative to last year, not their heyday.
Yes, but the Chinese EVs are a very recent thing in Europe, so Tesla is (re)gaining share versus both existing domestic and new foreign competition.
Tesla still does quite well in China.
>Where I am it is Kia that has taken Tesla’s place as the go-to EV brand.
Tesla Model Y was the world's best-selling car in 2025, <https://www.focus2move.com/world-car-market-2025/> and has gained share in 2026 YTD. <https://www.focus2move.com/world-car-market/>