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baby_souffle • today at 3:55 PM • 1 reply • view on HN

> The Slate represents an ideology that combines the nostalgia of what trucks used to be (especially the Ford Ranger) with a modern EV powertrain, but most people don't actually want the stripped down basic vehicle, even if their eyes light up over the idea.

I have debated this extensively with some friends. I *jumped* at the slate pre-order precisely because it doesn't have any 'luxury' trim options. I don't want to pay out the nose for a fancy infotainment system that will use the cheapest possible under powered electronics from a decade ago, run a 10 year old version of android that spies on me, gets no useful updates...etc.

I certainly have my biases but I suspect that most people only _tolerate_ most of the painpoints w/ the various 'luxury' items in their cars and if given the opportunity to start simple and upgrade they would.

> but most people don't actually want the stripped down basic vehicle

Perhaps. But if you put two options side-by-side and show people what they get at the two different price points, I'd bet that the ~30k slate compared to the ~ 50k typical new car price will get a decent chunk of people thinking about what _else_ they could do with 20k in savings.


Replies

testing22321 • today at 7:41 PM

>I'd bet that the ~30k slate compared to the ~ 50k typical new car price will get a decent chunk of people thinking about what _else_ they could do with 20k in savings.

The overwhelm majority of new car purchases is the US aren’t based on sales price, but monthly payment.

For the vast majority of buyers, an extra $50 a month for some luxury features is the easiest upsell in the world. They simply don’t think through the savings, they think “I want heated seats, better sound, etc”