alt Hacker NewsThe Ford F-150 Lightning also failed and it was a full truck. It similarly was way too expensive, both for consumer and Ford, and had some issues with towing (range).
I had a friend who 'preordered' to get Cybertruck and he couldn't justify the price which was $140k CAD, so he bought a new Chevy pickup truck instead for $70-80k CAD.
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That’s a hard comparison point though when the ICE F-150 was the perfect substitute it was competing against. To me, that mostly proves that people didn’t want to go electric or pay the premium for it. The F150 design itself, does fit the bill as a truck doing what a truck needs to do.
I also bought a new Chevy truck recently for less than $40k USD, mid tier trim. Other trucks can be very affordable. The trim and budget options are quite wide. Tesla was never going to get to that as it requires volume.
No idea why it "failed" or was discontinued. From what i remember there was a huge waitlist to get one. I know lots of people that wanted on. It looked amazing IMO. I dont think it was a demand issue that caused it to be canceled
The Lightning didn't really fail. It was the best selling EV pickup in the US by a large margin.
I think it was killed for political reasons: They repurposed the plant for AI datacenter batteries. I predict we'll have EV pickup trucks again if the 2028 election looks like the 2026 election.
Anyway, my next full sized pickup will also be a pure EV. If I can't get a Ford, then I'll get something else. (The lightning is far better at truck stuff than our late model GMC and Ram trucks were. Maybe I can get a truck from China + register in Mexico? Is that a thing?)
The new Lightning has a useless serial hybrid setup and gets 700 miles of range (who needs that?). I suspect it'll end up being like other serial hybrids, and an option to omit the gas engine will be available, and also substantially lower the price (or enable a larger battery). In the meantime, they'll tell Trump that he managed to kill EV pickup trucks.
I don't know, seems like there was a lot of demand for the Lightning, still not sure why Ford canned it.
If:
Fuel economy regulations had not been suspended and the electric vehicle credits hadn't expired I'll bet there would still be a Lightning.
Unlike the CyberTrash. The question (to me) is did Ford make a semi-rational short-term financial decision at the expense of its future competitiveness?
I think a lot of the F-150s failure comes down to dealers. You can read myriad stories in the EV subreddits of dealers putting "market adjustments" on the Lightning and Mach-E of tens of thousands of dollars. It was if they didn't want them to sell, and I think we all know why (lower revenue from regular maintenance like oil changes and other fluids).