> The consumer market owes quite some consumer rights to the EU

Not for car owners/consumers in the EU. Auto makers and dealers get away with a lot of shady shit fucking over their customers in the EU all the time. For example we in the EU don't have the same trigger happiness of NHTSA mass recalls the Americans have, but matters of such auto issues/defects is left to individual member states or even at individual case by case to decide what action is needed, and responses are a lot weaker and more limp-dick than in the US, almost never leading to mass recalls, even for the same issues[1], mainly because the US is more litigious making car manufacturers to be on the edge and proactive to issues.

Like sibling said, there are incentives to regulate stuff that has no impact on EU businesses, shit like USB-C or replaceable batteries, but they won't touch the auto industry to mandate easier repairs and less lock-downs.

  Brand & Models    | Defect             | US Action      | EU Action
  ------------------+--------------------+----------------+------------------
  BMW (2011-2018)   | Coolant pump plug  | NHTSA recall   | Excluded from
  N20/N26 engines   | short / fire risk  | (720k+ cars)   | recall
  ------------------+--------------------+----------------+------------------
  VW / Audi (08-13) | Timing chain       | 10yr/100k mi   | No recall; case-
  2.0T EA888        | tensioner failure  | warranty + $   | by-case goodwill
  ------------------+--------------------+----------------+------------------
  Ford Focus/Fiesta | DPS6 PowerShift    | 10yr/150k TCM  | No recall; few
  (2011-2016)       | transmission fail  | + buybacks     | buybacks/payouts
  ------------------+--------------------+----------------+------------------
  Hyundai / Kia     | Theta II / Nu GDI  | 3M+ recalled + | No mass recall
  (2011-2019)       | bearing/fire risk  | lifetime wrty  | (diff specs/plants)
  ------------------+--------------------+----------------+------------------
  Tesla 3/Y/S/X     | Autopilot nag &    | 2M+ NHTSA OTA  | No EU recall
  (2021-2024)       | UI font compliance | recalls        | (UNECE rules)