alt Hacker NewsAmazing how they continue not to cater to their core audience. They literally have lost 90% of their market share from their peak, I guess I can see the temptation to try to regain it by reaching out to others, but doing that at the expense of your core is a terrible business strategy. It's not like those users are all that sticky, they're leaving as Mozilla pisses them off, and likely Mozilla are going to be left with what they stand for - which these days is nothing.
It's sad, I'm sure there was a better path Mozilla could have taken, but they've had a decade or more of terrible management. I wonder if the non-profit / corp structure hasn't helped, or if it's just a later-stage company with a management layer who are disconnected from the original company's mission and strategy.
Replies
> Amazing how they continue not to cater to their core audience.
Who is Mozilla's core audience? From what I remember, it's not addon-users, as most users never have used even just a single addon.
> They literally have lost 90% of their market share from their peak,
To be fair, it's not entirely their own fault. Competition is strong, especially from Google and Apple. Even with perfect decisions, they likely would still have lost big since their peak. The market for alternative Browsers isn't as big any more as it used to be.
When you've already lost most of your mass-market appeal, the only defensible strategy left is to double down on the people who still care
> Amazing how they continue not to cater to their core audience.
I’ve seen this across several industries now.
The “core audience” is too small and too particular. There is another audience, much easier to please, much much larger, much more money can be made off them. Why stick to your niche “core audience”?