alt Hacker NewsWhat types of info are you looking at when you are personalizing?
One idea would be to track what recent technologies/products they’ve bought recently (or what products they’re using) using Bloomberry. ie. If they’ve started using Okta, it might mean they’re investing in security tools [1]
[1] bloomberry.com
Replies
sarreph • today at 5:28 PM
Felix handles our personalisation pipeline so will let him chime-in. We do some fast-scraping (cached where possible) to understand the host site, and pull in as much extra page data as possible. We also use other (firmographic) sources like Apollo.io.
Neat idea to track the technologies they've bought _recently_ though! I think capturing buying signals (and inferring intent that way) would be a neat addition to the pipeline!
We use apollo and gemini 2.5 flash lite with web search in a quick pass to ground and enrich data on the visitor. Right now, the queries are generic, as opposed to constructing more "tailored" queries based on what the host might be pitching to that visitor.
We're definitely going to be looking into finding more relevant signals on a case-by-case basis, and this kind of idea fits really neatly into that paradigm!