alt Hacker NewsThere's a particular part in the discussion that rubs me the wrong way (which is more about micropayments as alternative to ads, rather than micropayments themselves)
It tends to go something like, if not micropayments then ads, if not ads then subscriptions. And people dislike subscriptions more than ads, and ads more than micropayments so the conclusion is micropayments.
But I don't like the way ads are presented as inevitable. Usually in some alarmist fashion listing all the stuff that would work should this revenue cease.
Ads are a way for the incumbent to seek rent, the eventual return on investment after destroying all alternatives.
So don't complain to me what will happen when I decline to download ads over _my_ network, send tracking from _my_ devices, show them on _my_ screens. When people start listing the giants that will topple the only word that crosses my mind is
Good.
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Why would ads go away just because you pay? Print newspapers and magazines have had ads forever and they cost money. Even expensive glossy magazines like National Geographic have full page ads, half page ads, etc.
There is no natural law that ads will go away. Ads will only disappear if their presence would make the company lose more customers than they gain on ads. Ads make them money. If people don't mind it so much to abandon the service/website, there will be ads. Publications are businesses and want to maximize profits. They don't just want to cover some fixed ongoing costs, like hosting and journalist salaries. As a business they use the available tools to make more profits. There is no "enough" in business.
I don't think most people mind ads. Throw up an animated gif or a jpg banner that you serve from your domain. Nobody is blocking that.
What people dislike are mountains of javascript that track everything you do across broad swathes of the internet and then sell that to businesses and governments that are effectively engaging in mass psychological experiments on us.
I don't mind sponsored ads that are mostly static inside the video or text. Also if creators accept sponsors that are too bad their reputation might be affected.
The only thing that can be in some cases it's influencing the content and the creator not providing genuine content because conflict of interest
Not only news giants need revenue. Everyone producing news needs it, including any hoped-for smaller, more democratised new entrants to the industry.
Where will that revenue come from?
Should we expect high-quality journalism for free?
The irritating thing to me here is that I actually don't mind the concept of advertising. Mostly it's the implementation. Newspaper ads don't bug me one bit, because they're not physically capable of moving, animating, dancing, and trying to get my attention. They're not physically capable of tracking my habits and reporting them back to the mothership. They're just... there. Passive. Occasionally interesting, or at least pleasantly designed.
If internet advertising was more like newspaper advertising, I wouldn't feel quite so compelled to go out of my way to block it. But no, someone somewhere along the way decided it had to be actively distracting, and track those impressions, and the industry just can't help itself. It's rotten to the core.