logoalt Hacker News

Meta Deployed AI and It Is Killing Our Agency

97 pointsby zenincognitotoday at 4:29 AM48 commentsview on HN

Comments

matt_heimertoday at 6:42 AM

I think most big tech companies are like this and it's just going to get worse as AI adoption increases internally.

2 days ago I tried to create new gmail account and Google insisted that my phone number was used too many times. Fine, I'll pay for a new workspace account... Submit my billing information, that same that I use on other accounts but now there is an extra validation step that requires my ID and copies of my bank statement. Wasn't happy about that but tried it anyway. They expected my entire checking account number to appear on my bank statement. My bank account number is for my entire account and not just the checking portion but even if they were the same my bank redacts parts of the number so that if anyone gets my statement they can't just start drafting money.

The additional information section where I explain things is obviously ignored because the auto generated responses are sent pretty fast.

I can't decide what the saddest part is, the fact that their "give us a moment" emails that are send immediately after submitting still say they need extra time to process the request due to limited staffing because of covid or the fact that Gemini was brutal in criticizing them when I asked if it was normal to expect complete account numbers on the statement.

Similar to OP, the embedded help chat got in a loop of telling me I needed to speak to a rep to fix the issue and when attempting to connect me it would deny the request because I wasn't a paying customer yet.

show 2 replies
raincoletoday at 7:00 AM

The whole article doesn't even contain the word 'AI' or 'LLM." There is zero explanation about why they think it's caused by an AI Meta deployed recently. The clickbait game is crazy.

> We manage millions of dollars in annual Meta ad spend.

Oh nvm. They're full-time clickbaiters... what else did I expect.

> They set up a dedicated work account, which, by the way, is standard professional practice

Standard professional practice invented by ad agencies themselves, against Facebook's policy[0].

[0]: https://www.facebook.com/help/975828035803295/

tgtweaktoday at 7:07 AM

I've ran into this even in my limited advertising on meta - they actaully want you to use the actual individual's facebook account to manage the ads accounts, even on behalf of the clients through the agency.

This is kind of insane behavior but when you remember that google actually supports enterprise domains and SSO and facebook has very little of that - or relatively little - it makes sense. If you are personally banned from facebook for whatever reason, you cannot have a business account under another email - once you validate your identity it regurgitates the ban.

Despite this being an obvious antipattern to security it is very much by design for meta.

show 2 replies
psgdevtoday at 7:09 AM

I’ve been trying to sell my old iPhone and AirPods on Facebook Marketplace. Since I wanted them gone quickly, I priced them a bit lower than similar listings but Facebook instantly flagged them as “counterfeit.” I thought maybe the issue was my photos, so I relisted with clearer pictures… same result. Every appeal just gets an automated rejection with no real explanation. Now I’m getting warnings that I’m “at risk of losing access to Marketplace.”

It honestly feels like their AI is using a hard, oversimplified rule: “iPhone 8 listed for $80? Must be counterfeit.”

show 1 reply
steve1977today at 6:49 AM

Considering that ads are a pest and all Meta platforms make Hell look like a vacation location, my empathy is very limited.

show 1 reply
poguetoday at 6:15 AM

The same thing is happening to end users, the consumers that they maybe want seeing those ads. Random, totally out of the blue bans on Meta platforms for no rhyme or reason. It's all over reddit:

r/facebookdisabledme

r/FixMyInstagram

r/InstagramDisabledBans

r/MetaLawsuits

show 1 reply
nelsonictoday at 6:35 AM

Facebook doesn’t need “users” or even Advertisers anymore, they have Ai to create and consume all the content & likes!

show 1 reply
galoisscobitoday at 6:38 AM

Stop giving your money at Meta, it’s a simple solution and an ethical one.

show 4 replies
Glyptodontoday at 6:25 AM

I tried signing up for Instagram once because for some reason there are a lot small businesses in artsy spaces (jewelry, etc.) who basically make it the main way to interact with them (or did) and I got banned almost instantly for no reason I could discern. Kind of gave up at that point (well, after trying to go through their "show an ID process" and it not working) and if I want to see some artist's insta I ask my wife. Don't care that much about the agency stuff, but their account management situation is indeed totally broken.

show 2 replies
givemeethekeystoday at 7:11 AM

Content needs to be proofread before publishing. One paragraph repeats itself.

ayarostoday at 6:14 AM

If meta wants to cut out the middleman and let businesses pay directly for ai generated ads, I doubt they have any incentive to fix this.

show 1 reply
dwohnitmoktoday at 6:30 AM

In a twist of irony, it feels like this entire post is also written with AI.

show 2 replies
bronlundtoday at 7:11 AM

This is wonderful. Someone has found a way to attack Meta using their greed against them, and it’s working :)

knallfroschtoday at 7:00 AM

I'd bill those wasted hours on your clients. Tell them ads are cheaper elsewhere.

But really. Facebook doesn't care. They've got their eyes on your clients and want to cut you out using AI tools that are easy to use.

show 1 reply
js4evertoday at 6:43 AM

I can confirm this is real! Last week I tried to register a Facebook ads account, I got instantly banned for violating TOS ... Like 2 minutes after registration

nltoday at 6:15 AM

This doesn't seem anything to do with AI (except in the broad sense the account getting disabled seems automated)

mediumsmarttoday at 7:06 AM

Humans Deploying Ads that are Killing Our Internet Outsmarted by AI Killing Our Internet. There is some Deep Meta in this somewhere.

show 1 reply
ripped_britchestoday at 7:06 AM

Yep this has been my experience as well

aiauthoritydevtoday at 6:41 AM

The only relationship I have with Meta is Whatspp and I will quit the day my family moves to something else.

measurablefunctoday at 6:41 AM

I can't tell if this is a real company or not. Look at their about page & you'll notice some really surrealistic prose.

SanjayMehtatoday at 6:40 AM

> Sounds reasonable, until you realise that the appeal tool is inside the platform – the same platform the specialist is completely locked out of. You cannot appeal a login ban from behind a login screen.

That's hilarious. Exactly how Bluesky operates.

HDThoreauntoday at 6:30 AM

This is probably on purpose because meta wants to kill third party ad buyers and have customers just directly use their first party ad buying platform

2Gkashmiritoday at 6:18 AM

i have a client whose whatsapp was banned for "violating terms and conditions" but they have not specified what terms or what exactly did he did.

its all a black box mystery. I guess we have to sue them and then compel them to give reasons and unban them

show 1 reply
alex1138today at 6:40 AM

I'm curious whether anybody but wunderkind, we-want-bubble-2.0-after-the-first-one-crashed hype speculation Zuckerberg could have gotten away with theytrustmedumbfucks. Maybe he'd be "making an insightful commentary on human nature" if it wasn't for verified stories to back up his general character like hacking the Crimson reporters

The site has been awful for years and years. That he's shoving AI down throats is the same confirmation we always had: he doesn't care about you (but this was obvious from Graph Search)

daryl_martistoday at 7:21 AM

[dead]