The big players are just awful at marketing; too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ.

Just hired a new colleague who prefers Windows. Dell seemed like a reasonable option for a good laptop. Here is Dell's current lineup:

- Dell Laptop (with 14, 15, 16 inch variants)

- Dell Plus (with 14, 15, and 16 inch variants)

- Dell XPS (with 13, 14, and 16 inch variants)

- Dell Premium (with 14 and 16 inch variants)

- Dell Pro Essential (with 14 and 15 inch variants)

- Dell Pro (with 14 and 16 inch variants)

- Dell Pro Plus (with 14 and 16 inch variants)

- Dell Pro Premium (with 14 and 16 inch variants)

- Dell Pro Max (with 14 and 16 inch variants)

- Dell Pro Max Plus (with 14, 16, and 18 inch variants)

- Dell Pro Max Premium (with 14 and 16 inch variants)

It's maddening trying to sift through the differences at this level. Then when you select a model, there can upwards of 8 different pre-built options to review.

Then the OS is full of ads and pre-installed garbage “gaming-optimization-tool” or driver tools taking up 99% of a single core while being riddled with security holes.

But inevitably, some chucklehead comes along "wut? I can get <proceeds to type spec sheet> for half that! Have fun paying the apple tax, lol." Someone posted that on Ars yesterday, with a random Amazon link from Naikan, your name for quality computing. Or rather, "Naikan, your name for a quality trackpad, screen, and high-quality ABS case! Be sure to check out the $12,000 of 'bonus' software add-ons, no extra charge!". It's amazing someone can post that without the slightest hint of self-awareness.

The last competitor remaining is Lenovo with the ThinkPads and pre-installed Linux [1].

But even Lenovo cripples them:

    * You need to be very careful. Select alwaysCTO build with the best available display. But even then, Lenovo *removed* the HiDPI display from the X13. The only actual competitor to the MacBook Air is the ThinkPad X13.
    * Lenovo added useless camera humps protruding out of the panel. There is a thick bezel and enough space for a much better camera. And for opening the laptop used to be a dent in the (round!) palmrest, nothing protruding.
    * AMD, Intel and Lenovo fail to ship a fanless X13 and T14. I would happily keep same performance for two years, just getting rid of it.
    * Lenovo is drowning us in Yogas, Z13 or whatever Legion. 

[1] By the love of god. Don’t order them with Windows! You are putting 80 to 130 euro right into Microsoft’s stock owners. And they will use it to harm Linux. And of course, making Windows even worse. They use it to harm you. Select Linux. Donate the rest (Fasst, GNOME, KDE…) or use it for the better display.

Yeah, for a while my favorite laptop was the Surface Book 2. Decent specs, does what I want it to. Then Microsoft started going through "Marketing Driven Development" for Windows and its just been downhill for my experience with that laptop. It's not just the marketing trash, the OS has gotten noticeably slow despite me keeping it pretty vanilla. It's downright insulting. As for my desktops, I just smoosh over Windows and install Linux over now, I don't care about anything on Windows enough to keep it. I can play all my games on Linux just fine. I can do all my dev stuff on Linux too.

> The big players are just awful at marketing; too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ.

Yes!! It's awful. I'm a long time Mac user and my wife needs a Windows laptop because of a specific software. I've tried three times to pick a computer for her, but I always give up after 10min and postpone the task...

This is my advice anyone asks me about a laptop. The specs don't matter (at least if you're asking me, it means you don't know computers and will mostly just use a web browser, and therefore nearly any specs on the market will be fine) and the things that do matter are just never on a spec sheet -- keyboard, trackpad, speaker, screen quality. Some stuff won't be discovered until years later: for instance I had an Acer laptop in 2007 which was designed with insufficient cooling, and cooked its thermal paste in about a year or two. Once it was cooked, you couldn't play games or do anything intensive without rebooting the machine. I hadn't thought to research that issue since I figured cooling was a solved problem. But, I'm sure Acer saved a few dollars per unit. (and of course, the screen, trackpad, speaker (yes, singular!) and keyboard were all awful as well.)

I had a Microsoft surface book 2. The provided charger could not provide enough power to the device when it was under heavy load and there was no higher charger option either. That shit should be illegal. And if the battery for the base/GPU died? You can't use the computer w the gpu even with a charger attached. The device itself could have been a dream and something i could have seen Apple doing : a touchscreen monitor that was also a computer and could be detached from the keyboard/gpu.

> IMO the consumer PC industry is near an existential crisis. The big players are just awful at marketing; too many SKUs and models -

I see your point, but as a counterexample, look at the TV industry, at PC monitors, at washing machines, etc. There manufacturers have, for decades, created SKUs left and right, sometimes only so that a large dealer can offer to match lowest prices because no other dealer has access to the same SKU.

> it takes a paragraph to figure out how 2 Dell laptops from the same release year differ. The exact same specs will be in two different chassis designs.

I don’t know how they do things nowadays, but it used to be the case that the same SKU didn’t even guarantee you the same hardware. Two machines of the same order could even be slightly different, requiring different drivers.

As much as I like the performance and the power consumption of the current apple lineaup, the problems is I can not install Linux on the Neo. I can beraly install it on the M1, M2, and M3. And not everything works. If I could install Linux and have everything working, I will buy a Macbook (not a Neo) right away.

Not just PC industry!

Feels that way in auto too.

I go to Tesla, Lucid websites. Breath of fresh air. Clear choices.

Porsche website: WTF. (just one example, there are many)

In addition to your research categories - is the fan going to sound like a jet engine when just opening slack? Is the case going to wobble and creak after a few weeks? Is it going to tank performance when unplugged? And if not - is battery life going to be a concern?

> It takes a hour of research to know if the trackpad is not-awful

This, so much this! I run Asahi on M1 Air but wanted to upgrade to something with fuller Linux support. After trying Thinkpad T14s, trackpad quality has rosen to my attention, something I never thought about before. Turns out glass, haptic trackpads are still only available in probably about a dozen laptops on the market and it's not easy to actually know which ones are these!

The secret is to buy a used ThinkPad on eBay. I have two of them. I think the ridiculous MSRP for them combined is $7000 and I paid $1600 in total for a p series and an x1 carbon (3 years old, but essentially new).

These neos are for college and high school students.

The consumer laptop industry has been dying for a while now IMO. The average person doesn't need a computer. They have a smartphone, and if they need a bit more screen then they have a tablet. If you're a power user or gamer a desktop is preferable.

I recently helped a friend picking a new laptop. Just going through the options at the websites of manufacturers was a nightmare. Huge amount of choices, shitty filtering, separated into multiple product lines were I often enough had no idea what separated the lines from each other

After growing up in eastern Europe it's still wild to see young Americans stupidly demand less choice and more monopolies in their market.

Like seriously, having laptop choice is causing you crippling issues? Is other people having a laptop to choose based on preference causing you distress when you go to Apple store?

Is the laptop market even choosy or discerning? Very few people I know would actually understand specs. Especially when you step outside people who majored in fields that require some programming. I assume they must buy laptops, if they still even buy laptops, based on things like yearly sales periods at retailers, since you do see a surprising amount of square footage reserved for laptops to sit open on tables (not just apple's) in places like best buy, costco, target, etc. So there must be buyers. Maybe their comparison only goes as far as whatever bullet points Costco highlights on the price tag I suspect, in a "bigger number is better for the price" sort of way vs understanding a persons own compute needs.

Inarguably one of the great things done by apple is the rather easily overseeable models. And no mattter the processing power in the models you get a rather great experience from the haptics, audio and visual in all of them.

And I would be very much in the Apple Camp for personal laptops, if Gaming was in any way shape or reasonable. Thats the only downside of apple. They tried to fix this before but that really did not work out.

> The big players are just awful at marketing

Apple is great at marketing to consumers. The other big players, I have to assume, are more focused on B2B where the threshold for UX acceptability is lower.

The only ads I ever hear from them are on economics podcasts ostensibly aimed at business owners. For "Copilot+ AI PCs" no less, whatever that means. They're chasing a target audience of approximately 3 people in the world that are improbably held back from achieving their wildest AI dreams by not having a commodity laptop with an NPU.

Exactly. PC manufacturers have so many SKUs and are changing so many things from one model to another that their brand doesn't mean anything anymore. Buying a Dell, HP, Lenovo or Asus branded laptop doesn't say anything meaningful about what you're actually going to get. Unlike Apple (or Framework) where the brand still means something.

This... so much this.

> too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ.

And yet, I just watched a YouTube video where a "PC guy" was like, "adding the Neo just completely confuses the Apple product line. Are we heading towards having too many Apple options that confuse the buyer here?"

I get it, other than price, the Neo and Air are a bit confusing product wise. Have they looked at how Asus, Lenovo, and Dell are doing their products though? It's absolutely wild the disparity between PC and Apple for laptops.

I run both PC's and Mac devices in our house, we use what fills the job. Recommending PC laptops for family members feels like a total crapshoot though. Every time, I do all I can to find the right device for their needs and there are just so many trade-offs. Maybe I get all the right specs, ensure it doesn't thermal throttle, keyboard/trackpad are A-OK... but the webcam is trash. Ooof... now Mom is complaining about how no one can see her properly at bridge club call.

I brought up how the Neo might do to the PC industry what the Air did to Ultrabooks back in the day. The amount of hate I got on YouTube/Verge with copy-paste, "hahaha, wut, with 8 GB of RAM? lmao, lol, you Apple bot?!" was expected, but also disappointing. There is clearly a market segment happy to continue to put up with the mess that Dell/Lenovo are selling (anything but a Mac).

Wild how tribal we are to our corporate computer overlords.

The era where something like Framework with its fully customizable, repairable, modular laptops becomes the standard can't come soon enough.

For the time being, I'll let Apple/PC continue to duke it out. Hope some competition helps in the long run. :shrug:

> it takes a paragraph to figure out how 2 Dell laptops from the same release year differ.

Don't forget, one is going to be the "Business" version and the other identical one is going to be the "Consumer" version. God help whoever buys a "business" category laptop for personal use. The world will come to an end!

>IMO the consumer PC industry is near an existential crisis. The big players are just awful at marketing; too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ. The exact same specs will be in two different chassis designs.

Existential crisis?

This kind of nonsense has existed for the entire history of the laptop market.

One of the major reasons Apple is a trillion dollar company is they don't sell dozens of versions of their product. When it was a mystery which Dell laptop was the good one (or insert any other brand) you just picked the size of Apple that you wanted and it would be the good one.

The last Dell laptop I bought I really liked... except for the terrible battery life and the fact that the structure was so poor that if you held it at the corner it would force reboot because the circuit board flexed to much and shorted or unplugged something.

> The big players are just awful at marketing; too many SKUs and models

and as far as I know, they do this on purpose!

In my opinion PC industry is also cooked because of fans. I simply cannot use any recent PC laptop, because the moment you do something it engages fans in the most obnoxious way.

Every time someone turns on their PC laptop next to me, my ears feel assaulted.

My Mac does engage fans from time to time, but I never notice the noise.

> The big players are just awful at marketing; too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ. The exact same specs will be in two different chassis designs.

> Additionally, you can’t count on the basic being correct. It takes a hour of research to know if ...

Truer words were never spoken!

I gave up on PCs years ago because of this very reason. The irony is that it is well known from psychology that giving consumers too many choices is actually counter-productive. Most people do not have the time nor the knowledge to research and configure their "perfect" PC. They just know their usecase and want the best for their money.

I had hoped Microsoft Surface series would become the standard in the Windows world (i still have a 1st gen model) but they don't seem to read the market.

It gets worse when you look at Intel/AMD's CPU naming schemes. Ryzen AI 9 HX 370, Intel Core Ultra 9 285H. Clown show all around.