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Arainachtoday at 5:08 AM12 repliesview on HN

Someone wrote and deleted a comment saying

> I don't get it. LLMs are supposed to have 100% bridged this gap from "normie" to "DIY website." What's missing?

This is an all too common thought process among technologists, so:

Where to even start? Well, let's start that every single "AI" company is massively overhyping everything to try to avoid any unfortunate realizations about the emperor's clothes regarding their CapEx and finances. Yes, even your favorite one.

The very short version: running a small business like a restaraunt takes all your resources and then 20% more. Long hours, hard work, all your time. You do not have 2 hours to learn about LLMs or to pick which company to pay. From there:

* Most people don't know what they want

* Most people don't know the words for what they want

* Even if you say "I want a website", what do you want it do look like? To say? These people aren't experts in web UX nor should they be.

* You have some HTML and images. Where do they go now? Again people literally don't know what they want or need. If you realize you need a "web host", how do you pick a trustworthy one? How do you know if it's a good price? How do you get a domain name? How do you get the files onto the server?

* Do you want people to be able to buy things? Now you're taking payment methods and have security concerns.

* Your site is live. You want to change something on it. How do you do that? Where are the original files? How do you change them? How do you get the changes on the server?

It's not "Hey, write me a website". There are lots of steps that assume a lot of knowledge, and it is easier, faster, and better for people to focus on their expertise and just pay some service for their web shop.


Replies

chrysopracetoday at 10:28 AM

To add onto this, I used to frequent a cafe near my old work and had quite a good rapport with the owner. One day I was going for lunch and wanted to check their menu, pick something new and then go order. When I went and ordered it she said she they no longer serve that and couldn't get onto the developer to change their menu on the site. They were a couple working 7 days a week, only taking public holidays off, so it was easily the least of their concerns.

ehntotoday at 8:02 AM

I often turn to the saying "Rich people don't talk to robots". Time poor people want things done for them not by them. The agency of action needs to be delegated.

Just because Flight Centre can automatically line up your flights for you, doesn't mean they want to. Time poor people still don't have time to go through that nor do they want to. They ask their assistant to do it, their assistant knows them well and fills in all the knowledge gaps.

Even in the age of AI chat assistants, I don't see a time poor person bothering to go through the process of building a website with a chat interface. There's too much knowledge asymmetry that needs to be closed and that's time cost again. Still much easier to ask a team member to do it.

Their assistant might have reached out to a digital agency in the past, maybe now they don't thanks to AI.

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happyraultoday at 10:17 AM

I accept that as a software developer, I have a myopic view on it, but it doesn't have to be hard.

- Get a domain name

- Get a VPS with an nginx image pre-installed

- Write a plain text file with the info you want shown (hours, contact info, etc...)

Yeah it's not sexy, but it's a start and it can be changed when time and interest allows.

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janalsncmtoday at 5:29 AM

Yeah, setting up a website is a pain.

But in reality there’s only a handful of things people care about for your restaurant: what, when, and where. Put up your menu, put up your hours, and put up your location. And a phone number.

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lentil_souptoday at 8:30 AM

I miss Geocities so much. It was so simple, open an account, drag some files and done you have a website. What happened? Why is it so hard to have a static website now?

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braptoday at 9:05 AM

Doesn’t something like Wix take care of all of this?

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techpressiontoday at 8:07 AM

Thank you for the much needed refresher on what running a business actually entails for many.

ThrowawayTestrtoday at 6:20 AM

Squarespace made a business simplifying all that. It's expensive but there are templates and it had a WYSIWYG editor.

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squirrelloustoday at 5:14 AM

Sounds like what we need is Facebook pages, except as a free service from the government or non-profit.

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pigeonstoday at 5:58 AM

And security

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hoppptoday at 7:07 AM

I prompted claude and it wrote me a pretty good landingpage. Thats all I needed and its never been more easy to have that html file. The hard thing for users is to host it and configure DNS, but that is free with cloudflare, just need to buy a domain name.

But even buying a domain name can be too much for some people as facebook is "free"

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