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I think it’s the other way around. Colonial powers ARE making money (minerals) so they don’t want it to stop.
What made the Israel-Palestine conflict profitable for influencers (initially on both sides, I’d guess mostly on the pro-Palestinian side now) before the Iran War that doesn’t apply to Sudan?
I'd phrase it as 99% of Westerners feeling that they have no interests at stake. Whether that's literal money, or physical resources (say, rare earth mines), or transportation routes (say, a route out of the Persian Gulf), or meaningful ties to a side in the war (either "I know them" or "they look like somebody I care about" feelings). Plus - talking about Sudan on social media looks like an opportunity to score zero cred, while slowly burning your own relevance.
UAE seems to think it's a good investment
Or because our governments didn’t bankroll the side of the conflict committing the genocide.
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And you will be held as responsible for exploiting the country if you do actually manage to end the conflict and bring about positive economic change.
People don't understand that it takes generations to train a populace to work in a functioning economy. Sudan would probably need 25 years of colonization before you had competent Sudanese to run all parts of a modern economy. You can't just go in, stop the fighting, and then walk away. People just revert to the same conditions that led to war in the first place. So you end up with 25 years of being held responsible (by the world and by the local population), for every single bump in the totally mangled war-torn road to recovery. No thanks.